Our listeners are first-gen South Asian moms and working moms of color in the US and Canada. They trust us because we're them. If your brand makes their lives easier, we'd love to talk.
We only bring brands to the show that make sense in our actual lives. So when we talk about something, it lands like a recommendation from a friend, because it is one.
First-gen households, bilingual kids, the mental load, the aunty judgment. You can't focus-group your way into this. We live it, and our listeners can tell.
The podcast and @hardestjobever on Instagram run on the same energy. A partnership can live in episodes, in reels, or both.
We talk about your brand the way we talk about everything on the show: honestly, in our own words, inside a real conversation. No ad-read voice.
Reels and stories in the format our audience already loves. Real mom moments, not ads pretending they aren't ads.
Season 6 lands September 2026 and it's all about ambition: career, money, identity, and what it costs. If that's your space, this is the season to show up in.
Tell us what you're building. We'll send back our media kit and a first idea for how it fits the show.
Let's Talk